Administration of a Web page on the Internet
The Websites must be created by multidisciplinary teams, with the purpose of offering punctual and useful information for Internet users.
Currently all companies have their own webpage. Althoughiscommon for many of them to don’t provide any success to the business.
A Web page designerissomeoneabletoprogram Web pages and manage a Web editor or an graphic program. And if there are more than one person then we have an agency. But companies generally don’t have enough knowledge to distinguish between grain and straw.
Making money with a Web is a reality. Sometimes a very profitable reality. But in order to make it there are two basic is sues that we must care:
1- Visibility - Every one must find it
2- Usability - Every one else must understand its message and/or the offer
The world of Internet content, commerce and advertisingare converging and colliding, revealingenormous possibilities and in come sources.
Untilrecently, it was very difficult to exploit the possibilities offered by this change because of the lack of formats, protocols and standard tools today.
Now adays there are tools that accelerate the development and encourage the convergence of the yester year world, separated from the content, commerce and advertising.
Recently, websites are being “user experiences”.
Users will exchange the ir valuable time to live experiences that containtimely, important and necessary information.
The best sites will create these worlds adding contect, commerce and advertisingfrom a multitude of creative and uniquesournces.
The interaction of these conflicting worlds are revealing new business, products and service models.
These standard protocols will be used to generalize the buy button. A trader will create digital content and integrate business logic in it. For example, control of loyalty and digital property rights.
Websites, information structures
Websites are information structures like many others, with the singularities that provide peculiar features as:
2- Graphical form
Therefore, like any other document, they must be critically designed and conceived in terms of project.
There are currently enormous facilities for editing Web sites, it's easy to create themand putthem into the public domain.
Consequently, the Web is filled with many sites of low value, rigor and quality, either by its content or format and structured eficiencies.
Web sites creation don’t always respond to clear contents or recovery purposes, not all sites are created to be used and found. Sometimes its creation obeys only to the need for a presence on the Web without clear objectives.
As this evolves, what constitutes “fairtrade” in user’s time, protection and purchasing poweris experiencing a fast and profound change.
Content providers that understand and balance this fundamental change will be able to commercialize and generalize their digital values in order to take advantage of new pricing, advertising and distribution models.
Web sites are presented as information structures to be created in terms of projects based onwork in multidisciplinary teams. The stages involved in its design, construction and maintenance are set.
Aspects related to the quality of the contents, standarization, use, accessibility and retrieval of Web sites are emphasized.
Websites must be created by multidisciplinary teams
A Web Teams hould incorporate be sides computer and/or telecommunications engineers (which are classicresponsibles), technicians from other disciplines likely to combine contributions such as:
1- Librarians, archivists
2- Graphic designers
3- Journalist so reditors
4- Technicians in information ergonomics
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